Increase revenue and get additional viewable ad positions with our new high-demand, high-viewability "sticky" ad position that runs right next to the main article.
This new Utility Region for articles runs in the "article aside" area. This area is created whenever there is related content with a standard article presentation on desktop view. This new region will stay fixed in the window, on the user's screen, as they scroll down instead of scrolling off the page as the user reads the article.
The spot is placed prominently in front of the user as they read. Great for an ad, any ad block or content block can be used here. Because this will often be located below the article's related content, the ad or content may appear to be more closely associated to the article than, for example, the right rail.
Additional tips and tricks
The size of the article aside area depends on: the story presentation, if there is a right rail, and the max width of the website. In general, for sites with a right rail, the width will be able to support a wide skyscraper ad spot. For sites with no right rail, the article aside can have a 300x250 or 300x600 on desktop viewports. On medium viewports, the size of the article aside is about 220px. Use a different ad for that viewport.
The article aside column, by default, only shows when an article has additional content (such as related content that is not placed inline). To show an ad spot here, it may be desired for the article aside column to be displayed even without related content. To accommodate this use case, we've added a new URL property, called "Article aside" in the Layout group in the URL properties. The default on this setting will be "Available as needed," but sites can choose "Always available" if desired. As previously stated, note that the article aside will drop below the article on mobile and long-form presentations.
When the new sticky Utility Region is used, like other Utility Regions in the article aside, it will be visible regardless of viewport size, even on mobile and single-column long-form presentation mode. In those views, the article aside drops down below the article and is no longer sticky. If the ads or content are not desired in this area, visibility classes can be used to hide those blocks and show new blocks.
Two new visibility classeshave been added to the traditional visibility classes used to control which blocks are displayed based on device size. These new classes provide for more control over the long-form presentation, which shows as a single column on desktop. This allows a site to have a skyscraper ad in the new sticky article aside Utility Region, and then it can be hidden on long-form articles. So, the skyscraper ad can be visible-lg for desktop devices, and the hidden-long-form to take care of long-form presentation. Consider adding a different size ad in those situations where the skyscraper ad is hidden.
