Recently, I received a call from one of our larger media partners. A staff change had presented the perfect opportunity to refresh training materials and resources. They were especially looking for resources for DoubleClick for Publishers (DFP), the ad server program used here.
As iQ Ad Ops program manager for TownNews.com, I was asked to share my go-to training and debugging tools. There are some great resources out there that are just too good to keep to ourselves!
Here are a few of the links we have bookmarked . . .
Training links
School of DFP - Google Publisher University complete with a course setup of documents and videos, and short quizzes to test your knowledge. This lays a great foundation of knowledge about how the ad server delivery actually works, and other ins and outs of DFP. Note: you do need an active DFP or DoubleClick Ad Exchange account to access this resource.  Â
DFP Help Forum - Stay abreast of DFP issues and post questions about DFP features and workflow issues. Other users and sometimes DFP employees will chime in with replies.
Google Publisher Toolbar Chrome Extension - Log into DFP, AdSense, and Ad Exchange accounts using this Google Chrome extension to view information on each of your Google ads, or see an account overview while browsing your own site. Note: remember to toggle on the overlays, they do not display by default.  Â
BLOX CMS Help Center - Find help from our own support and documentation website for BLOX CMS users.
Google DFP in BLOX - Step-by-step instructions for integrating DFP in your BLOX CMS website including creating ad units, placements, custom targeting and more.
