In this E&P Reports webinar (sponsored by TownNews), Mike Blinder, Publisher of Editor & Publisher magazine, explores how the Telegraph Herald (Dubuque, IA) surpassed their new digital subscriber goal by over 500% in just 30 days with iQ Audience+, and how they plan to turn these subscribers into new revenue opportunities.
The dynamic paywall and metering solution that targets users with custom offers and converts casual visitors into paying subscribers.
The participants were:
Mike Blinder, editor for E&P, asks the question, "How important is reader revenue?" Hear how Cindy Olsen and Matt Connolly from TH Media, and Bridget Sibthorp-Moecker and Kate Rodenhaus from TownNews answer that question.
From the Editor and Publisher Reports' Webinar: "Maximizing Reader Revenue with Audience Data" A Case Study
Watch the entire webinar here.
Mike Blinder, editor for E&P, asks the question, "What is an optimal price offer?" Hear how Bridget Sibthorp-Moecker and Kate Rodenhaus from TownNews answer that question.
From the Editor and Publisher Reports' Webinar: "Maximizing Reader Revenue with Audience Data" A Case Study
Watch the entire webinar here.
Mike Blinder, editor for E&P, asks the question, "What's the content people crave?" Hear how Matt Connolly from TH Media, and Kate Rodenhaus from TownNews answer that question.
From the Editor and Publisher Reports' Webinar: "Maximizing Reader Revenue with Audience Data" A Case Study
Watch the entire webinar here.
Mike Blinder, editor for E&P, asks the question, "How important it it for TownNews to provide solutions so readers can't get around the paywall?" Hear how Bridget Sibthorp-Moecker and Kate Rodenhaus from TownNews answer that question.
From the Editor and Publisher Reports' Webinar: "Maximizing Reader Revenue with Audience Data" A Case Study
Watch the entire webinar here.
Mike Blinder, editor for E&P, asks the question, "What should you do to turn a drive-by visitor into a loyal subscriber?" Hear how Cindy Olsen from TH Media answers that question.
From the Editor and Publisher Reports' Webinar: "Maximizing Reader Revenue with Audience Data" A Case Study
Watch the entire webinar here.
Mike Blinder, editor for E&P, asks the question, "Why did TH Media select this new solution?" Hear how Matt Connolly from TH Media answers that question.
From the Editor and Publisher Reports' Webinar: "Maximizing Reader Revenue with Audience Data" A Case Study
Watch the entire webinar here.
Mike Blinder, editor for E&P, asks the question, "What was the main challenge you were looking at to launch?" Hear how Cindy Olsen and Matt Connolly from TH Media answer that question.
From the Editor and Publisher Reports' Webinar: "Maximizing Reader Revenue with Audience Data" A Case Study
Watch the entire webinar here.
Mike Blinder, editor for E&P, asks the question, "What is this funnel you're talking about?" Hear how Matt Connolly from TH Media answers that question.
From the Editor and Publisher Reports' Webinar: "Maximizing Reader Revenue with Audience Data" A Case Study
Watch the entire webinar here.
Mike Blinder, editor for E&P, asks the question, "What is iQ Audience+?" Hear how Bridget Sibthorp-Moecker and Kate Rodenhaus from TownNews answer that question.
From the Editor and Publisher Reports' Webinar: "Maximizing Reader Revenue with Audience Data" A Case Study
Watch the entire webinar here.
Mike Blinder, editor for E&P, asks the question, "What are the next steps?" Hear how Cindy Olsen from TH Media answers that question.
From the Editor and Publisher Reports' Webinar: "Maximizing Reader Revenue with Audience Data" A Case Study
Watch the entire webinar here.
Mike Blinder, editor for E&P, asks the question, "What advice would you give to start driving more reader revenue?" Hear how Matt Connolly from TH Media answers that question.
From the Editor and Publisher Reports' Webinar: "Maximizing Reader Revenue with Audience Data" A Case Study
Watch the entire webinar here.
