🚀 Leap into the future of content management.  Â
The example article above displays a story with the "sponsored" flag and a related featured parent business on the Flex platform. This article could easily blend itself in with other articles on your site or a custom block could showcase these advertorial articles only.
The example article above displays a story with the "sponsored" flag and a featured parent business on the Zen platform. Apply the custom property "highlight=true" to the article to set it apart from other articles in blocks.
You probably know that BLOX Business Directory can connect to your site's banner ads, calendar events and classified ads. But did you know that Business Directory also makes it simple to offer your advertisers high-performance native advertising opportunities?
What is native advertising?
Native advertising (sometimes called "advertorials" or "content sponsorships") is a type of paid media that blends into the site or publication in which it appears, matching its surroundings in tone and layout. Because native ads "feel" like the surrounding content, they're less susceptible to the "banner blindness" that can negatively impact banner ad campaigns.
The example article above displays a story with the "sponsored" flag and a related featured parent business on the Flex platform. This article could easily blend itself in with other articles on your site or a custom block could showcase these advertorial articles only.
Native ads help advertisers build relationships with their customers by delivering a truly engaging experience. For example, a car repair shop may want to sponsor a helpful how-to article or video on winterizing vehicles as a way to boost awareness of their business while also driving traffic to your site.
How it works with BLOX CMS
BLOX Business Directory makes generating revenue with native advertising upsells quick and easy. Simply flag your native advertising piece as "Sponsored" or "Advertorial," and associate it with a business. Your native ad will be subtly branded with the advertiser's name and contact information. (For step-by-step instructions on creating native ads in BLOX CMS, click here.)
The hardest part is coming up with the content, but that's right in your wheelhouse! However, if your advertisers prefer to write their own copy, or you don't want to create the ads in-house, BLOX CMS also makes it easy to accept user-submitted content.
The example article above displays a story with the "sponsored" flag and a featured parent business on the Zen platform. Apply the custom property "highlight=true" to the article to set it apart from other articles in blocks.
Native advertising gives web publishers another powerful tool for generating online revenue, and BLOX Business Directory makes creating native ads turnkey. Get started today!
Have native advertising and BLOX Business Directory helped your business? We'd love to hear from you! Share your story with our customer community today.
Phil Pracht is the BLOX Business Directory product manager at TownNews.
