At BLOX Digital, we believe success starts with finding the right people. The work we do here is changing the local media industry, and these are the people who are making it happen. Today we shine a light on Anthony Humes, Yield Manager.
What is your background?
I started working in TV news for KFYR-TV in Bismarck, ND in 2014. I started there as a photographer before moving to reporter. I briefly moved to Myrtle Beach, SC to work for WBTW as an assignment editor, before heading back to Bismarck to work for KFYR-TV again as the assistant news director.
During the pandemic, I worked a lot with data and I really enjoyed analyzing data and telling a story using that information. When I moved to BLOX Digital last year, this position blended both my knowledge of the news business and data analysis. It's a perfect fit really.
What do you love most about your job?
I really enjoy the problem solving involved in data cleaning. A lot of my work revolves around setting up data flows, creating datasets, and structuring cards (or reports). Data rarely comes in perfectly so there's often a lot of cleaning involved before the final cards are built.
What are you currently working on that you'd like everyone to know more about?
I'm currently working on a way to scale our forecasting process for YieldUp. What we do now is very successful for the 250+ domains involved, but I'm working on simplifying and automating our process to make it even more accurate and scalable.
What are you most excited about for the future of the news industry?
The continued development of OTT is something that will be important for local news. People want news instantly and don't want to wait till "5, 6 and 10" for a newscast anymore. OTT can help bridge that gap and hopefully keep people interested in local broadcast news.
What's something people don't know about you?
I'm a big fan of sports, especially soccer, football, golf, hockey, and baseball. I attended the Masters in 2018, Stanley Cup final in 2017, World series in 2016 and a two CFP championships in 2016 and 2017. I was also a season ticket holder for my local team in England, Sunderland AFC from the time I was four until I moved to the US in 2011. ("Sunderland Till I Die" is on Netflix; check it out.)
