TownNews iQ DMP program participants have access to massive amounts of data—data that can be used to create behavioral audience segments for t…
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Recently, I was asked if paying for third-party data for targeted advertising is really worth it.
The TownNews iQ DMP program unites industry-leading content and data platforms to help news and media sites turn data into dollars.
Recently we conducted a survey with our partners on the outlook of the media industry for 2017. One of our favorite questions was "What keeps …