Whether you're just getting started with subscriptions or you're looking to increase conversions, these easy updates can have a big impact on your monetization and audience retention. Here are three surprisingly quick ways to supercharge your subscription revenue with BLOX Audience+.
1. Turn on grace periods
One of the biggest challenges when running a subscription-based business is dealing with credit card declines. Now you can reduce churn instantly and retain more subscribers by turning on grace periods.
With grace periods, BLOX Audience+ can automatically retry credit cards when declined (depending on the reason). This helps you retain subscribers who might unknowingly cancel simply due to an issue with their credit card.
Coming soon: Look for even more opportunities to increase retention with automated credit card updating. Sign up for our email newsletter to receive updates.
2. Change your meter refresh
Metering content as part of a dynamic paywall strategy is an effective way to generate subscription revenue. By providing a limited number of articles to targeted audiences, you can increase the number of users who see your offers.
Update your meter lifecycle in Access Control to refresh every 30 or 45 days. This allows for a rolling period of time specific to each user instead of the default calendar month cycle.
By making this change, you'll see a more natural flow of conversions based on user engagement—not the automatic monthly reset—which contributes to more reader revenue over time.
Your paywall is the gateway to building reader revenue. It's important to make sure it's optimized for conversions. Rather than bombarding your potential subscribers with multiple offers, we recommend focusing on one price or offer that is the most appealing to a particular audience segment.
Promote your best digital offer with customized messaging.
Change up your offers regularly. One promotion from The Bulletin included a timely value-add with tickets to the fair.
We've found that up to 95% of paywall subscription sales are digital only. By promoting just your best digital offer, the value you bring, and customizing the message, you'll grow your digital subscriber base quicker.
Pro tip: Just as you wouldn't run the same ad copy, change up your offers monthly to keep things fresh.
By turning on grace periods, changing your meter lifecycle, and streamlining your paywall, you can better retain subscribers, increase engagement, and drive more revenue. Make these quick changes today, and watch your subscription business grow!
Bridget Sibthorp-Moecker is the director of audience for BLOX Digital.
