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Webinar | YieldUp follow-up: A deeper dive into your path to guaranteed programmatic CPMs

Mar 3, 2022
Mar 3, 2022
1 min to read

YieldUp by TownNews is the all-new managed programmatic solution for local media that delivers guaranteed CPMs, optimal sell-through, and ultra-fast payment.

Webinar slide deck: YieldUp follow-up: A deeper dive into your path to guaranteed programmatic CPMs

Webinar slide deck: YieldUp follow-up: A deeper dive into your path to guaranteed programmatic CPMs

At this special follow-up to our introductory webinar, Ryan Tornquist, director of new revenue programs for TownNews, took a closer look at the tech and expertise behind YieldUp, examined the industry trends that led to its development, and discussed TownNews' approach to maximizing both CPMs and fill rate.

At this special follow-up to our introductory webinar, Ryan Tornquist, director of new revenue programs for TownNews, took a closer look at the tech and expertise behind YieldUp, examined the industry trends that led to its development, and discussed TownNews’ approach to maximizing both CPMs and fill rate.

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