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Webinar | Digital advertising 101: Optimizing your local and programmatic ad inventories - Feb. 2019
News & features

Webinar | Digital advertising 101: Optimizing your local and programmatic ad inventories - Feb. 2019

  • Feb 14, 2019

Navigating the ever-changing landscape of digital advertising can be a challenge. At our February customer webinar, Patty Bristol, Ad Ops prog…

Five reasons to move your local ad inventory to TownNews' premium ad server
News & features

Five reasons to move your local ad inventory to TownNews' premium ad server

  • by Patty Bristol
  • Aug 23, 2018
  • 1 min to read

The TownNews iQ program utilizes the industry-leading ad server, Google Ad Manager 360 (formerly DFP). This powerful ad server offers centrali…

Can fewer ads lead to more revenue? You bet!
News & features

Can fewer ads lead to more revenue? You bet!

  • by Patty Bristol
  • Jun 7, 2018
  • 2 min to read

Recent changes to industry standards mean too many ad spots can now equal less revenue. The new formula for publishers should be thoughtful and viewable ad placement equals more revenue.

Win local advertisers back with premium placements and unique targeting opportunities
News & features

Win local advertisers back with premium placements and unique targeting opportunities

  • by Patty Bristol
  • Feb 22, 2018
  • 1 min to read

It can be disappointing to see local business ads show up on your site via network advertising. What is it that keeps advertisers from buying …

Prepare for the Better Ads Standards with these tools
News & features

Prepare for the Better Ads Standards with these tools

  • by Patty Bristol
  • Feb 1, 2018
  • 2 min to read

Ever since the first digital ad appeared in 1994, publishers have attempted to find a balance between a compelling content experience and a so…

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