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"After the launch of our apps, our long-term user retention has increased by around 16%. User engagement and time spent has increased by close to 300%," said Eric Reinert, Director of Digital Media for WFMZ-TV. "Our users appreciate the new enhanced display formats and the included related and recommended content on the app."

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The apps, 69News app and the 69News Traffic app, launched on the BLOX  mobile platform last October. Part of WFMZ-TV, the apps cover the Pocono mountains, western New Jersey, and Philadelphia.

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