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Digital advertising 101

  • Feb 14, 2019
  • Feb 14, 2019
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Five reasons to move your local ad inventory to TownNews' premium ad server
News & features

Five reasons to move your local ad inventory to TownNews' premium ad server

  • by Patty Bristol
  • Aug 23, 2018
  • 1 min to read

The TownNews iQ program utilizes the industry-leading ad server, Google Ad Manager 360 (formerly DFP). This powerful ad server offers centrali…

Can fewer ads lead to more revenue? You bet!
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Can fewer ads lead to more revenue? You bet!

  • by Patty Bristol
  • Jun 7, 2018
  • 2 min to read

Recent changes to industry standards mean too many ad spots can now equal less revenue. The new formula for publishers should be thoughtful and viewable ad placement equals more revenue.

Five easy ways to improve your advertising results with BLOX CMS
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Five easy ways to improve your advertising results with BLOX CMS

  • by Connor Leighton
  • Feb 22, 2018
  • 1 min to read

We’ve been busy adding new features and functionality to BLOX CMS. Our goal is to help our partners increase CPMs, improve viewability and com…

Win local advertisers back with premium placements and unique targeting opportunities
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Win local advertisers back with premium placements and unique targeting opportunities

  • by Patty Bristol
  • Feb 22, 2018
  • 1 min to read

It can be disappointing to see local business ads show up on your site via network advertising. What is it that keeps advertisers from buying …

How you'll know if your site fails the Better Ads Standards and what to do next
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How you'll know if your site fails the Better Ads Standards and what to do next

  • by Phil Pracht
  • Feb 1, 2018
  • 4 min to read

On February 15th, 2018, Google's web browser, Chrome, will start blocking all ads on websites that are not compliant with the Better Ads Standards.

Prepare for the Better Ads Standards with these tools
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Prepare for the Better Ads Standards with these tools

  • by Patty Bristol
  • Feb 1, 2018
  • 2 min to read

Ever since the first digital ad appeared in 1994, publishers have attempted to find a balance between a compelling content experience and a so…

How to improve your ad viewability score
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How to improve your ad viewability score

  • by Patty Bristol
  • Dec 4, 2017

Advertisers have been demanding a change in the way ad inventory is purchased for many years. They are no longer willing to pay for ads that a…

Why publishers are dropping Share of Voice
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Why publishers are dropping Share of Voice

  • by Stevie Longwith
  • Jun 13, 2017

The planning, selling and delivery of digital advertising campaigns is a daunting task, especially when you're working with limited resources.…

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