Join Tim Turner, iQ Engage program manager at TownNews, and Tim McDonough, manager of client strategy at Lotame, as they show you how TownNews…
At our August customer webinar, Joe Hansen, Senior Product Manager for TownNews, continued our series on digital advertising. We discussed cur…
Email newsletters are still one of the most important tools in your marketing toolbox. They are an efficient way to re-purpose content from yo…
Webinar | Digital advertising 101: Optimizing your local and programmatic ad inventories - Feb. 2019
Navigating the ever-changing landscape of digital advertising can be a challenge. At our February customer webinar, Patty Bristol, Ad Ops prog…
Football season has begun but it’s never too late to up your game. Here are four great ways to give football fans more of the news and analysi…
The TownNews iQ program utilizes the industry-leading ad server, Google Ad Manager 360 (formerly DFP). This powerful ad server offers centrali…
Individual sites—after consulting their own legal staff—can now request the block for traffic from the European Union (EU), European Economic Area (EEA) and Switzerland to be removed. This new incremental option may allow traffic from those areas to view TownNews.com sites while reducing the risk of non-compliance.
Recent changes to industry standards mean too many ad spots can now equal less revenue. The new formula for publishers should be thoughtful and viewable ad placement equals more revenue.
Identify the steps you need to take to ensure compliance—including immediate changes to your Terms of Service.
The General Data Privacy Regulation (GDPR) is a European Union (EU) legislation that will go into effect on May 25th, 2018. It is said to be the most comprehensive data privacy initiative of the past 20 years. Any company currently collecting and storing this data from readers in the European Economic Area (EEA) fall under the purview of the GDPR and consequently, its penalties.