Local Media Fest 2026

• What: 10 ways MCP will transform your news, audience, and revenue operations
• Who: Phil Pracht (Director of Core Platforms)
• Where: Local Media Fest | Gleacher Center | Chicago
• When: Tuesday, August 18th @ 12:50 PM CDT

Stop juggling disconnected dashboards

Every newsroom sits on a goldmine of archives and audience data, but getting clear answers usually means fighting with half a dozen separate dashboards.

Model Context Protocol (MCP) changes that. Think of MCP as a universal connector—a "USB-C for AI"—that bridges modern AI tools (like ChatGPT, Gemini, and Claude) directly into your CMS.

Instead of pulling static reports, you can ask your CMS direct questions in plain English:

• "Which sections drove the most subscriber conversions this month?"
• "What content types are actually converting readers?"
• "Which reporters are driving our top traffic?"

Key takeaways

• One connection standard: Ditch custom vendor integrations for a single, standardized setup.
• Dashboard to agent: Move from staring at static charts to executing instant, automated workflows.
• Auditable security: Give AI tools tightly controlled, permissioned access without risking production keys.
• Full-stack line of sight: Query your CMS, CRM, paywall, and ad data all in one conversation.

Connect with the team

Heading to Local Media Fest 2026? Connect on-site with Phil Pracht and Rick Rogers!