NNA 140th Annual Convention & Trade Show

The Paywall Balance: Maximizing Revenue Without Sacrificing User Experience

FLASH SESSION | Friday, September 18th @ 12:15 PM

Join BLOX Digital’s Stephanie Carey for an interactive lab exploring real-world paywall trade-offs and audience analytics. Drawing from two years of publisher data, Stephanie will walk through key decision scenarios to help newsrooms boost reader revenue while keeping their local audience engaged.

Session highlights:

• The hard paywall trade-off: Learn why a real-world publisher's immediate 114% subscription revenue spike came at the cost of a 77% drop in pageviews.

• The 20%–30% sweet spot: Discover how targeted metering converted readers 65% more efficiently than brute-force paywalls.

• Slashing involuntary churn: See how automated card updates drove 46% subscriber revenue growth, and why self-serve online cancellations outperformed phone-only requirements.

• Plain-language AI insights: Learn how Model Context Protocol (MCP) lets you plug tools like ChatGPT or Claude directly into your CMS to analyze multi-part coverage without custom reports.

Stop by our booth on the show floor to see how an AI-powered CMS built specifically for newsrooms can streamline your daily workflows and drive sustainable digital revenue.